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Jump to: 2022
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Zimmermann, Robert, Mora, Daniel, Cirqueira, Douglas orcid logoORCID: 0000-0002-1283-0453, Helfert, Markus orcid logoORCID: 0000-0001-6546-6408, Bezbradica, Marija orcid logoORCID: 0000-0001-9366-5113, Werth, Dirk, Weitzl, Wolfgang Jonas orcid logoORCID: 0000-0001-9208-435X, Riedl, René and Auinger, Andreas orcid logoORCID: 0000-0002-2672-0896 (2022) Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence. Journal of Research in Interactive Marketing, 17 (2). ISSN 2040-7122

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